Usher's New Look
Client
Usher's New Look
Industry
Non Profit
Category
Creative
Challenge
Create a new brand narrative and sales page funnel for the 20th anniversary of Usher's New Look, targeting a millennial audience who grew up with Usher's music and now have the resources to invest in the vision.
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Process
Managed a global agency creative team, partnering with local Atlanta-based board members and conducting interviews with current students to craft brand identity and drive strategic decision-making.
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Designed and optimized the ideal client journey, crafting sales page copy and developed engaging UX, UGC, and graphic design elements.
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Collectively, our team helped to double donations in just one year.
01
Brand Identity
Journey Mapping
Marketing Strategy
02
Nonprofit Development
Fundraising
Membership
03
UX
Graphic Design
Creative Visual Asset Dev
04
Marketing Copywriting
Video Editing
Storyboards
05
Project Management
Highlighted Skills
